COMMUNICATION UNDERGRADUATE DEGREES: BETWEEN THE SEARCH FOR EXCELLENCE, THE CONCEPTUAL AMBIGUITY AND THE MARKET DICTATORSHIP

We’ll argument in this paper that the area of undergraduate studies we can consider as belonging to great communication sciences and, particular, those areas have one their purposes also professional training Corporate Communications / Public Relations, seem be navigating a blurriness both theoretical constructs and purposes, well lack public recognition. Moreover, it will argued main purpose underlying all definitions should old idea from Enlightenment mission is, before above all, shaping rational responsible citizens.